make money on udemy

How Can Instructors Profit on Udemy? The Definitive Guide to Make Money on Udemy

Are you an instructor on Udemy or thinking of becoming one? Do you want to know how to make money on Udemy? Look no further, as we have put together the ultimate guide to help you succeed on the platform.


Udemy is a popular online learning platform that allows instructors to create and sell courses on a variety of topics. With over 100,000 courses and 30 million students, Udemy is a great opportunity for anyone looking to share their knowledge and earn money.

Udemy offers a unique opportunity to make passive income by teaching online courses. With the right strategies and approach, you can use Udemy to create an additional stream of income that works for you in the background.

The Benefits of Teaching on Udemy

Teaching on Udemy comes with many benefits. As an instructor, you have the freedom to create your own course and teach it your way. You can also earn passive income from your courses, as Udemy handles all the marketing and payment processes for you.

Creating a Course on Udemy

Before you can start making money on Udemy, you need to create a course. This involves choosing a topic, planning your course content, and recording your lectures. Udemy provides resources to help you create a high-quality course, including a course creation checklist and a course quality checklist.

Choosing a Topic

When choosing a topic for your course, it’s important to consider what your audience wants to learn. Conduct market research to find out what topics are in demand and what your competitors are offering.

Planning Your Course Content

Once you have chosen your topic, it’s time to plan your course content. Divide your content into sections and lectures, and create engaging and informative lectures. Make sure to include quizzes, assignments, and other interactive elements to keep your students engaged.

Recording Your Lectures

When recording your lectures, it’s important to use high-quality equipment and software to ensure your videos are clear and easy to understand. Udemy provides guidelines for creating high-quality videos, including lighting and sound recommendations.

Pricing Your Course

When pricing your course, consider the value you are providing to your students and how much your competitors are charging for similar courses. Udemy recommends pricing your course between $20 and $200, with $50 being the sweet spot.

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Marketing Your Course

To make money on Udemy, you need to market your course effectively. This involves creating a compelling course landing page, optimizing your course for search engines, and promoting your course on social media and other platforms.

Creating a Compelling Course Landing Page

Your course landing page is the first impression your potential students will have of your course. Make sure it is visually appealing, with high-quality images and engaging content. Include a course description, instructor bio, and course curriculum.

Optimizing Your Course for Search Engines

Optimizing your course for search engines involves using keywords in your course title, description, and tags. Conduct keyword research to find out what terms your potential students are searching for and use them in your course content.

Promoting Your Course

Promoting your course on social media and other platforms can help increase your visibility and attract more students. Use platforms like Facebook, Twitter, and LinkedIn to share your course with your audience.

Maximizing Your Earnings

To maximize your earnings on Udemy, you need to focus on creating high-quality courses and engaging with your students. This will help you receive positive reviews and increase your student base. Udemy also provides opportunities to earn additional income through its promotions program and affiliate program.

Market Your Courses on Social Media and Directly Outreach to Potential Customers.

Social media and direct outreach are great ways to market your courses on Udemy. Utilize platforms such as Facebook, Instagram and Twitter to reach out to potential customers by sharing updates about your course or posting relevant content that appeals to them. You can also directly reach out to monetize audiences through email lists, LinkedIn groups, Quora threads and more. Leverage these channels to make sure you’re getting noticed and reaching the right people who can benefit from taking your courses.

Offer Bonuses Along With Your Courses

When promoting your Udemy course it’s always a great idea to provide additional bonuses that teachers can offer students. This is an excellent way to incentivize people to buy your courses, as the extra incentives you’re providing them can be just the thing that convinces them to give it a go. Offer products related to or enhancing the experience or knowledge from taking your course – such as free books, discounts on follow-up courses, exclusive bonuses and more. These bonuses can help build trust with students and help add value to the overall experience so they’re likely to come back for more of what you have to offer!

Cross Promote Other Udemy Instructors and Courses in Exchange for Advertising and Referrals.

Cross-promoting other Udemy instructors and courses that are related to your own can be an effective way to generate passive income. This can be done through trading referral links and advertising, or you can create synergy by recommending each other’s courses in exchange for a commission. If done right, this type of cross-promotion can be very effective as it targets audiences who are interested in similar topics. Make sure to research the instructor’s credibility and student base before promoting any third-party course, as you want to make sure you’re providing quality content and service to your students.

Create Bundles of Different Related Courses

Another great way to generate passive income is to create bundles of related courses. You can create multiple Udemy courses in different categories and list them together for a discounted rate. This way, students are able to purchase multiple courses from you and save money at the same time. Make sure to pick topics that relate to each other so that students find value in combining the courses. Additionally, make sure that the bundling of courses doesn’t decrease their overall value or quality.

Regularly Run Special Deals and Promotions To Increase Course Sales

Udemy allows you to run special deals and promotions through its website, which can help to increase your course sales. Offer discounts and freebies every once in a while as part of a promotional campaign. This could help you attract new students as well as encourage existing students to purchase additional courses from you. Don’t forget to use social media platforms or email marketing campaigns to promote the deals and let your followers know about them!

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Final Word

Making money on Udemy is a great opportunity for instructors looking to share their knowledge and earn passive income. By following the steps outlined in this guide, you can create high-quality courses, market them effectively, and maximize your earnings on the platform.


1. How much money can I make on Udemy?

Instructors can make anywhere from a few hundred dollars to thousands of dollars per month on Udemy, depending on the quality of their courses and the size of their student base.

2. Do I need to have teaching experience to create a course on Udemy?

No, you don’t need to have teaching experience to create a course on Udemy. You just need to have knowledge of the topic you want to teach and the ability to communicate that knowledge effectively.

3. How long does it take to create a course on Udemy?

The time it takes to create a course on Udemy depends on the length and complexity of the course. On average, it takes instructors 3-6 weeks to create a course.

4. Can I sell my courses on other platforms besides Udemy?

Yes, you can sell your courses on other platforms besides Udemy. However, Udemy has a non-exclusive agreement that allows you to sell your courses on other platforms.

5. How does Udemy pay instructors?

Udemy pays instructors on a monthly basis through PayPal or Payoneer.

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